Op-Ed: Want To Grow Your Nonprofit? Stop Fundraising

Originally published at Forbes

My challenge to you: Bring joy back to your development efforts by not fundraising. Sounds crazy, right? But you can drive forward and build your multimillion-dollar nonprofit in a different way. That does not mean I want you to stop asking for money — “no money, no mission” still applies. Instead, re-envision what development can and should be.

The development process seems straightforward on the surface. Explain the mission, make a budget, ask for money, cash the check. But for many, the transactional piece of fundraising — crafting the impeccable ask or finding the right angel donor — becomes the never-ending stopgap.

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